Born in April 12 1950 in Northern Italy, Flavio Briatore has developed a unique business approach to Formula One, rooted in a dynamic, determined character decorated with individualistic flair.
1974 While working in the Milan Stock Exchange, Briatore met Luciano Benetton.
1977 Established the United Colours of Benetton in the United States.
1988 Attended his first Grand Prix, in Adelaide, Australia, as a guest of Luciano Benetton. |
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| "Formula One is not just about sport and technology. What attracts people is the glamour, the lifestyle, the drama." |
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